With the ability to go viral on social media platforms like TikTok, country music artists can grow their followings in a matter of minutes. We have compiled a list of five country artists that thrived in 2021 thanks to the uber-popular social media app, TikTok.
1. Walker Hayes
Hayes released a video in June with himself and his daughter dancing along to his single, “Fancy Like.” The dance immediately got attention and went viral on TikTok. It gained so much recognition that Applebee’s decided to bring back their Oreo Shake, a treat that Hayes features in the lyrics of the song. The No. 1 hit is even nominated for a Grammy at the upcoming 2022 award show.
2. Hannah Dasher
As Dasher stayed at home during the pandemic, she decided to start a cooking series on her TikTok page called “Stand By Your Pan.” The success from this series, as well as Dasher’s incredible vocal chops, led to The Half Record, a five-song project with Sony that highlights Dasher’s personality.
3. Bear Bailey
Bailey went viral on TikTok for singing a variety of covers in a local Louisiana gas station. Country stars like Keith Urban commented on his performances, and Bailey gained so much recognition that he made an appearance on The Nick Cannon Show.
4. Alexandra Kay
In late 2020, Kay started a series on her TikTok called “Coffee Covers” where she sings infamous country tunes while pouring a cup of coffee. After she posted the video of her rendition of Randy Travis’ “Deeper Than The Holler” in February 2021, Travis duetted her cover. Since then, the two have met, and Kay performed his song “Three Wooden Crosses” for him at the Country Music Hall of Fame in July. Read our interview with the singer here.
I’m never getting off the @randy.travis train. 🚂 🤠
5. Josh Woods
After previously attempting to show off his talent on The Voice and American Idol, Woods posted covers on TikTok singing at a carwash. He quickly gained recognition by Clay Walker and eventually met him on The Bobby Bones Show.
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